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Dear health leader
It was recently disclosed that you were one of 486 health organizations who accepted funding from Coca-Cola. I’m writing to say thanks. I’m sure you’re doing amazing, back-breaking work to improve the health of your community. You probably rarely get thanked. You probably stretch every last dollar and still volunteer your own time when the bank account is empty. It’s probably uncommon for a partner actually pull out their wallet and write you a check.
And that was Coca-Cola’s plan when they funded you.
You are part of their corporate healthwashing strategy. They use donations to health organizations to boost their corporate image and deflect negative attention that their product is void of nutrition and causes disease. They use the health halo of your partnership to slow action on health policies aimed to decrease soda consumption during a rising obesity epidemic.
More here https://medium.com/the-death-of-the-sugar-industry/an-open-letter-to-30d5838f3d87
It was recently disclosed that you were one of 486 health organizations who accepted funding from Coca-Cola. I’m writing to say thanks. I’m sure you’re doing amazing, back-breaking work to improve the health of your community. You probably rarely get thanked. You probably stretch every last dollar and still volunteer your own time when the bank account is empty. It’s probably uncommon for a partner actually pull out their wallet and write you a check.
And that was Coca-Cola’s plan when they funded you.
You are part of their corporate healthwashing strategy. They use donations to health organizations to boost their corporate image and deflect negative attention that their product is void of nutrition and causes disease. They use the health halo of your partnership to slow action on health policies aimed to decrease soda consumption during a rising obesity epidemic.
More here https://medium.com/the-death-of-the-sugar-industry/an-open-letter-to-30d5838f3d87
