Home
M&S to add extra vitamin D to bread. Two slices will contain 15% of your daily requirement
Marks and Spencer is to become the first UK retailer to add vitamin D to its entire packaged bread range after finding that customers are concerned they are not getting their recommended daily amount.
Every loaf of bread and bread roll in the M&S bakery range will be made with yeast that naturally produces vitamin D, providing a minimum of 15% of the daily requirement in two slices.
A survey by M&S of 2,476 customers earlier this year found that 78% would be positive to vitamin D enrichment, and more than 90% bought bread weekly.
Last month it was reported that under-fours may be handed vitamin D supplements amid government concerns over the return of rickets, a disease common during Victorian times but virtually eradicated during the Second World War.
About 10 million people across England may be low on the vitamin, which risks leaving them prone to weak bones and tenderness.
The move by M&S has the backing of the National Osteoporosis Society, whose chief executive Claire Severgnini said: "Vitamin D is a vital nutrient that sadly many people are lacking.
"This can lead to osteoporosis and other health complications that can be avoided by simple lifestyle changes.
The yeast will have been exposed to UV light, naturally increasing its vitamin D content, which in turn is transferred into the bread.
The range will be rolled out from next week.
Viitamin D is mostly obtained from the action of sunlight on the skin. Natural dietary sources include oily fish such as salmon, sardines and mackerel and eggs.
It is generally only added to breakfast cereals, margarine and sometimes yogurts and drinks.
"Safe sun exposure is an excellent way of obtaining natural vitamin D, however levels can be topped up through diet."
M&S head of nutrition Claire Hughes said: "We understand the importance of vitamin D in a balanced diet and the role this can play in health.
"We want to make it as easy as possible for our customers to increase their intake. By adding it to something as simple as bread it means customers don't have to change their usual diet to get an additional top up of this vital vitamin."
Story taken from here
http://money.aol.co.uk/2015/05/30/mands-to-add-extra-vitamin-d-to-bread/
I know many readers may not eat bread, where others do include it with their menu plans. Many diabetics or those living the LCHF lifestyle prefer the 'home-made' low carb type such as this recipe here
http://thelowcarbdiabetic.blogspot.co.uk/2012/03/low-carb-bread.html
Clearly lack of Vitamin D and other essential vitamins / minerals is important for good health. But how often are people aware that they are short of these, are blood tests etc offered to all? Is there perhaps a danger that we can have too much added 'goodness' and overload on vitamins that may be more detrimental than helpful?
We obviously have to make our own minds up ...
Have you any thoughts
All the best Jan
Marks and Spencer is to become the first UK retailer to add vitamin D to its entire packaged bread range after finding that customers are concerned they are not getting their recommended daily amount.
Every loaf of bread and bread roll in the M&S bakery range will be made with yeast that naturally produces vitamin D, providing a minimum of 15% of the daily requirement in two slices.
A survey by M&S of 2,476 customers earlier this year found that 78% would be positive to vitamin D enrichment, and more than 90% bought bread weekly.
Last month it was reported that under-fours may be handed vitamin D supplements amid government concerns over the return of rickets, a disease common during Victorian times but virtually eradicated during the Second World War.
About 10 million people across England may be low on the vitamin, which risks leaving them prone to weak bones and tenderness.
The move by M&S has the backing of the National Osteoporosis Society, whose chief executive Claire Severgnini said: "Vitamin D is a vital nutrient that sadly many people are lacking.
"This can lead to osteoporosis and other health complications that can be avoided by simple lifestyle changes.
The yeast will have been exposed to UV light, naturally increasing its vitamin D content, which in turn is transferred into the bread.
The range will be rolled out from next week.
Viitamin D is mostly obtained from the action of sunlight on the skin. Natural dietary sources include oily fish such as salmon, sardines and mackerel and eggs.
It is generally only added to breakfast cereals, margarine and sometimes yogurts and drinks.
"Safe sun exposure is an excellent way of obtaining natural vitamin D, however levels can be topped up through diet."
M&S head of nutrition Claire Hughes said: "We understand the importance of vitamin D in a balanced diet and the role this can play in health.
"We want to make it as easy as possible for our customers to increase their intake. By adding it to something as simple as bread it means customers don't have to change their usual diet to get an additional top up of this vital vitamin."
Story taken from here
http://money.aol.co.uk/2015/05/30/mands-to-add-extra-vitamin-d-to-bread/
I know many readers may not eat bread, where others do include it with their menu plans. Many diabetics or those living the LCHF lifestyle prefer the 'home-made' low carb type such as this recipe here
http://thelowcarbdiabetic.blogspot.co.uk/2012/03/low-carb-bread.html
Clearly lack of Vitamin D and other essential vitamins / minerals is important for good health. But how often are people aware that they are short of these, are blood tests etc offered to all? Is there perhaps a danger that we can have too much added 'goodness' and overload on vitamins that may be more detrimental than helpful?
We obviously have to make our own minds up ...
Have you any thoughts
All the best Jan
