It has become the health trend of 2018, with an array of athletes and celebrities ditching dairy and other animal products in favour of a vegan lifestyle.
But it appears the health movement is increasingly facing a backlash - with food producers ditching the word "vegan" and replacing it with "plant based".
Britain looks set to become the latest country to follow suit, according to experts who say the moral finger-wagging associated with veganism is putting people off.
https://www.telegraph.co.uk/news/2018/08/24/suppliers-ditch-vegan-label-encourage-meat-eaters/
But it appears the health movement is increasingly facing a backlash - with food producers ditching the word "vegan" and replacing it with "plant based".
Britain looks set to become the latest country to follow suit, according to experts who say the moral finger-wagging associated with veganism is putting people off.
https://www.telegraph.co.uk/news/2018/08/24/suppliers-ditch-vegan-label-encourage-meat-eaters/