"Cheerios Protein" Has Negligibly More Protein, but Far More Sugar, than Original Cheerios

CSPI Sues General Mills, Citing Misleading Labeling and False Advertising

November 9, 2015
General Mills markets Cheerios Protein, a cereal ostensibly much higher in protein than its original Cheerios. But according to a class action lawsuit filed today, Cheerios Protein has just a smidgen more protein than original Cheerios. The nonprofit Center for Science in the Public Interest and private law firms filed the suit charging that General Mills falsely markets Cheerios Protein as a high-protein alternative to Cheerios, when in fact the main thing that distinguishes Cheerios Protein from Cheerios is that the former has 17 times as much sugar.
Cheerios Protein boasts on the front of its box that it has 11 grams of protein; four of those grams come from the milk, leaving seven grams from the cereal. Original Cheerios has three grams of protein. That four gram difference represents a small amount of protein— just five percent of the average American’s intake. But much of that difference is attributable to differences in serving sizes. Cheerios Protein has a bigger, 55-gram serving size, whereas Cheerios uses a 27-gram serving size. Two ounces of each cereal have just about the same amount of protein.

More about this can be read here

http://www.cspinet.org/new/201511091.html

Diet Doctor has also highlighted this here

http://www.dietdoctor.com/cheerios-protein-hardly-any-extra-protein-but-seventeen-times-more-sugar-than-the-original


Thank goodness I usually start my day with an egg! In my opinion far more natural, nutritious and healthy

All the best Jan

Just goes to show what marketing does for a product. A lot of people would have purchased this thinking it to be a good cereal to eat

ajsherlock wrote:Just goes to show what marketing does for a product.  A lot of people would have purchased this thinking it to be a good cereal to eat

They never learn it would appear and the worse part in this is they market this junk at kids. Start kids day with a soft boiled egg some soldiers made of high quality bread, a glass of full fat milk and small fruit salad. Far better than a bowl of sugar, because basically that's what a bowl of cereal is.