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Another Black Ops outfit I hadn't previously heard of
"Any proposed restrictions in advertising, taxing, or prohibition will meet extreme difficulties to get anywhere, at least in our Western world. After all, the worlds largest food companies like Kellogs, Nestle, Kraft, Unilever, Coca-Cola, etc. etc. operates an institute called ILSI which on its websites makes claims to be an independent research institute. ILSI stands for International Life Science Institute, lovely name !
In my and many others opinions it was set up to promote the low fat and 55% carb craze world wide which it also has done extremely successfully. Every western country's national food board seems to have taken up their advice. I think a few pharmaceutical companies also are on the sponsor list.
The last big "contract" ILSI got I know of was to "shape the diet recommendations for the future" in Europe, yes by EU! At a COST to EU of many many millions, ILSI is right now drawing up and sending out new diet recommendations for all EU countries, recommendations that are structured just as the old high carb low fat and only vegetable (omega -6) low fat recommendations. Proposals to leave 55% carbs out as there is no scientific support for it were not taken up in the new Swedish version of last recommendations. . (No studies has ever been made to show if such high carb intake is safe long term, in ANY age groups.)
After all, these multibillion businesses often per week are the sponsors of ILSI and thrive on these recommendations, alone!
The guidlines enable them to use the lowest cost ingredients (corn and wheat mainly and other carbs) and to it add merely HFSC, structure stabilizers , artificial flavours (and still transfats!), while removing anything that may impede on storage time . The result is a production cost often just 10% of sales price resulting in huge margins and affordability of near unlimited ad-exposures with the most expensive and clever ads one can buy still leaving ample room for overheads and profits.
Some of those profits will go right into sophisticated campaigns to safeguard these huge sugar-addicted business empires. Yes addicted to sugar. Without it they would soon be gone.
Compare the carb based foods with traditional foods like grass fed meat and butter. Rarely is the production cost of such genuine products below 50% of what end consumers pay.
With taxes on sugar and fast carbs these giant business empires could succumb quickly, once the reason, that it s probably as bad for us as cigarettes, becomes widely known.
But "advertisers influence" is of course the first hurdle.
The media that usually carries the most common food ads will naturally give lots of room and support to their main advertisers as both parties businesses else could come in quick serious trouble.
Obesity and ill health have so far been mere " not yet proven unfortunate side effects", that often doubled a lot of business opportunities over time. Today the cat is out of the box and BB will fight back for its life."
"Any proposed restrictions in advertising, taxing, or prohibition will meet extreme difficulties to get anywhere, at least in our Western world. After all, the worlds largest food companies like Kellogs, Nestle, Kraft, Unilever, Coca-Cola, etc. etc. operates an institute called ILSI which on its websites makes claims to be an independent research institute. ILSI stands for International Life Science Institute, lovely name !
In my and many others opinions it was set up to promote the low fat and 55% carb craze world wide which it also has done extremely successfully. Every western country's national food board seems to have taken up their advice. I think a few pharmaceutical companies also are on the sponsor list.
The last big "contract" ILSI got I know of was to "shape the diet recommendations for the future" in Europe, yes by EU! At a COST to EU of many many millions, ILSI is right now drawing up and sending out new diet recommendations for all EU countries, recommendations that are structured just as the old high carb low fat and only vegetable (omega -6) low fat recommendations. Proposals to leave 55% carbs out as there is no scientific support for it were not taken up in the new Swedish version of last recommendations. . (No studies has ever been made to show if such high carb intake is safe long term, in ANY age groups.)
After all, these multibillion businesses often per week are the sponsors of ILSI and thrive on these recommendations, alone!
The guidlines enable them to use the lowest cost ingredients (corn and wheat mainly and other carbs) and to it add merely HFSC, structure stabilizers , artificial flavours (and still transfats!), while removing anything that may impede on storage time . The result is a production cost often just 10% of sales price resulting in huge margins and affordability of near unlimited ad-exposures with the most expensive and clever ads one can buy still leaving ample room for overheads and profits.
Some of those profits will go right into sophisticated campaigns to safeguard these huge sugar-addicted business empires. Yes addicted to sugar. Without it they would soon be gone.
Compare the carb based foods with traditional foods like grass fed meat and butter. Rarely is the production cost of such genuine products below 50% of what end consumers pay.
With taxes on sugar and fast carbs these giant business empires could succumb quickly, once the reason, that it s probably as bad for us as cigarettes, becomes widely known.
But "advertisers influence" is of course the first hurdle.
The media that usually carries the most common food ads will naturally give lots of room and support to their main advertisers as both parties businesses else could come in quick serious trouble.
Obesity and ill health have so far been mere " not yet proven unfortunate side effects", that often doubled a lot of business opportunities over time. Today the cat is out of the box and BB will fight back for its life."
