Sales of 19 of Kellogg’s top 25 cereals eroded last year good news keeps getting better.

"And Kellogg faces a more ominous trend at the table. As Americans become more health-conscious, they’re shying away from the kind of processed food baked in Kellogg’s four U.S. cereal factories. They tend to be averse to carbohydrates, which is a problem for a company selling cereal derived from corn, oats, and rice. “They basically have a carb-heavy portfolio,” says Robert Dickerson, senior packaged-food analyst at Consumer Edge. If such discerning shoppers still eat cereal, they prefer the gluten-free kind, sales of which are up 22 percent, according to Nielsen. There’s also growing suspicion of packaged-food companies that fill their products with genetically modified organisms (GMOs). For these breakfast eaters, Tony the Tiger and Toucan Sam may seem less like friendly childhood avatars and more like malevolent sugar traffickers."

Full story here http://www.bloomberg.com/news/features/2015-02-26/for-kellogg-cereal-sales-recovery-may-be-lost-hope

The only way BigFood are going to mend their ways is if the public get educated and vote with their wallets.

This is great news for all, not just diabetics. The public are slowly wising up and as Rod says, voting with their wallets. Profits at McDonalds have fallen 30% and 14% at Coca Cola. It's a slow process but it's heading in the right direction.

GRROWWLLLLL!! That's NOT Gr-r-reat!!! My royalty cheques are drying up faster than a rat up a drainpipe,Mrs Tiger has kicked me out and is now being rooted by the Honey Monster!
Please spare a place in your heart for me and eat some delicious,nutritious cereal even if its just 17 grams with a splash of milk.

GRROWWLLLL,ROAARRR!!

TTT

Good grief

HaHaHa!! Sorry Tony but people are ditching cereals big time so it looks like you're history pal!! I'm sure the YMCA will look after you!

Welcome to the forum Tony. Can I ask how you manage your diabetes and amputations ?

Cereals and all that jazz ........

Slowly, slowly 'the public' are being educated and are becoming more aware that to start the day with cereals and all that sugar is not healthy.

I know not everyone wants to start their day with bacon and eggs, many prefer a greek style yoghurt  with some added berries .... whilst others just grab a coffee with cream. We each have to start our day with what suits.

Some children do not even have a breakfast to start their day. I know of teachers / assistants who help with breakfast clubs at school and yes the children are offered a slice of toast, without that they wouldn't even have eaten anything, and this is the UK we are talking about - it is not good to think in this day and age their are still many families who cannot afford to feed their children.

Which of course brings us back to cereals, for years they have been / are relatively cheap food for the masses. Yes, it is so quick to open a box and pour out a serving ...... times are changing though.

I used to love the slogan back in the 50's ....... "Go to work on an egg"

All the best Jan