Tim Noakes’ Final Crusade
An American may not be able to grasp what Tim Noakes means to South Africa since no equivalent to Professor Noakes exists in the U.S. In South Africa, Noakes is a nationally famous exercise scientist and physician who has transformed the practice of sport by challenging most commonly held beliefs. And yet, Noakes’ own university and colleagues, along with the medical establishment, have suddenly turned against him in what he describes as his “final crusade.” Having demolished dogma on subjects as diverse as hydration, motivation and fatigue, Noakes may have gone a step too far. He took on carbs.
https://therussells.crossfit.com/2017/01/05/big-food-vs-tim-noakes-the-final-crusade/
It's long post but well worth a read