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    Wonky Vegetables

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    Jan1
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    Wonky Vegetables

    Post by Jan1 on Sat Feb 06 2016, 18:46

    Asda Launches 'Wonky Veg Box' Enabling Families To Eat Healthily For £3.50 Per Week

    Asda has launched the UK's first ever 'wonky veg box' which lets shoppers buy imperfect vegetables in bulk to feed their families.

    The box will cost £3.50 and the supermarket claims it will enable a family of four to eat healthily for an entire week.


    It comes filled with seasonal vegetables and salad items including carrots, potatoes, peppers, cucumber, cabbage, leeks, parsnips and onions.

    The vegetables are sold at a reduced price because they are either misshapen or have cracks in them and, as a result, customers may take longer to peel and prepare them.

    Mum-of-three and blogger Hazel Newhouse bought a wonky box from her local Asda and said she's "really impressed" by it.

    "It weighs 5kgs and is loaded with vegetables including two medium-sized cabbages, one huge parsnip, four leeks, a handful of carrots and then lots of little onions and potatoes, with a few larger ones that would be good for jacket potatoes," Newhouse told HuffPost UK Lifestyle. "It also comes with a leaflet about food waste.

    "I think with clever planning, it would last my family for an entire week - and there are five of us."

    Hazel said she believes the boxes will definitely encourage other families to eat better.

    "Plus it makes it more fun for the kids as they can look at the funny shapes of the vegetables in the box," she said. "Although a lot of the time they're not even that misshapen."

    There was one issue though - the box was tucked away, out of sight, at the back of the vegetable aisle.

    Many people have praised the move, saying that it will encourage families to eat healthier while cutting food waste.

    "I would like to see them nearer to the front door so families can spot them easily," she said.

    Charlotte Stirling-Reed is a nutritionist from SR Nutrition. She said launching the wonky box was "a fantastic move from Asda".

    "It works on so many levels, including helping people to understand that there is nothing wrong with imperfect-looking food," she explained.

    "It could help increase the UK’s vegetable consumption – something that public health professionals are constantly trying to achieve.

    "Even more importantly, it allows people who are on a tight budget to access more vegetables and gives them more freedom to experiment with veggies in the kitchen, without the risk of wasting too much money.

    "From a nutritional perspective this could help improve fibre and nutrient intakes, especially in low income households, who often have the lowest intakes of fruit and veg."

    She continued: "It’s also great for reducing food waste, an issue that has been quite rightly highlighted as something we need to work on in the UK, especially where supermarkets are concerned.

    "I hope more supermarkets follow suite and start selling wonky vegetable boxes!”

    Asda first started selling imperfect fruit and vegetables last January, as part of a move backed by chef Jamie Oliver and farmer Jimmy Doherty.

    Ian Harrison, Asda’s technical produce director, said: "Our shoppers absolutely love wonky fruit and veg and we’ve seen sales steadily increase over the last year."

    Their new wonky box, which contains produce mostly sourced from Watts Farms, will go on sale in 128 stores across the UK.

    Story from here
    http://www.huffingtonpost.co.uk/2016/02/05/asda-launches-wonky-veg-box_n_9166774.html


    I think this is a good idea - vegetables do not have to be a perfect shape - and so many which aren't can go to waste.

    If you are watching your budget always be on the look out for the 'essentials' or 'basics' range that many supermarkets offer, sure you may not get three perfect shaped peppers, you may instead get five slightly mis-shapen ones, still full of good nutrients and sometimes half the cost!

    Pity there is not a swede instead of potatoes ... but it is a start!

    All the best Jan

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    Andy12345
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    Re: Wonky Vegetables

    Post by Andy12345 on Sat Feb 06 2016, 19:03

    yes that looks terrific Smile
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    Re: Wonky Vegetables

    Post by chris c on Sat Feb 06 2016, 20:59

    Downside is that the farmers may be paid less for them. They usually end up getting shafted by the supermarkets. "Buy one get one free" often means they are paid half price.
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    Re: Wonky Vegetables

    Post by Andy12345 on Sat Feb 06 2016, 21:21

    maybe they would not buy or demand refund on this kinda stuff otherwise? I'm sure if they are mean, they wouldn't throw it away at their own cost?
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    Re: Wonky Vegetables

    Post by Eddie on Sat Feb 06 2016, 23:53

    The terrible scandal here is with millions relying on mostly tinned and packeted food from food banks, top quality fresh food is ploughed back into the ground, because it's not a perfect shape or has a few marks on it.


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    Re: Wonky Vegetables

    Post by Jan1 on Sun Feb 07 2016, 11:01

    As Chris says ...

    Farmers /  Dairies / Any supplier are 'at the mercy' so to speak of the supermarket chains and as many articles on the web reveal many offer ... shall we say not the best of deals to the hard working Farmers.

    But there is so much food waste of fresh foods which is not good so these 'wonky boxes' may help and if it encourages folks to eat fresh vegetables then that can't be bad can it?

    All the best Jan
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    Re: Wonky Vegetables

    Post by chris c on Sun Feb 07 2016, 20:01

    Yeah the whole "food" market is corrupt from end to end. One reason I try to buy from local shops who buy direct from local farms, or via the local slaughterhouse/meat packers, more of the money stays "in the community". Plus no-one gets to adulterate the food with industrial additives.
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    Re: Wonky Vegetables

    Post by Jan1 on Tue Feb 09 2016, 16:34

    ... I think it is good to support local Farmers Markets and these seem to have grown in popularity.

    It's also good if you can grow your own vegetables - I can remember being so pleased - you didn't really mind what shape, wonky or not they were, because they just tasted great!

    Going back to the Asda Scheme, as always time will tell  Smile

    All the best Jan
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    Re: Wonky Vegetables

    Post by Jan1 on Tue Mar 15 2016, 17:28

    I really don't know how the ASDA 'wonky vegetables' initiative is going but I suspect OK ... because I read today that Tesco are about to launch their own version ...

    Tesco Launches 'Perfectly Imperfect' Range Of Wonky Veg Starting From 30p

    It's currently only potatoes and parsnips that will be offered but they do plan to add to the range over the coming few months.


    It's a start and as the article says " It's what's on the inside that counts."

    "Tesco has announced that it will be following in Asda's footsteps and selling an imperfect vegetables range for cheap - starting now.

    The range currently only consists of potatoes and parsnips, however a spokesperson for the supermarket told The Huffington Post UK that they aim to add between 15 and 20 new lines throughout the year.

    Tesco shoppers can buy a bag of imperfect parsnips (500g) for as little as 30p. This is half the price of their 'Everyday Value' parsnips which cost £1.20 per kg.

    They can also purchase 2kg of imperfect potatoes for just 90p.

    This is in contrast to their existing potatoes range which costs anywhere between £1.75 and £2. Meanwhile their 'Everyday Value' potatoes cost £1.18 (for 2.5kg).

    "We have worked with our suppliers to develop our new 'Perfectly Imperfect' range," a spokesperson for Tesco wrote in a blog post published today.

    "The new range means vegetables that may have been wasted on farms will now be on offer to our customers at low prices."

    The store said it was inspired by Jamie Oliver and Hugh-Fearnley Whittingstall, among others, who have helped to highlight firstly, how food gets wasted throughout the supply chain, and secondly, how vegetables that may not be perfect on the eye, but are just as good to eat, can end up going to waste.

    "The interest in wonky veg is good news for our customers, good news for suppliers and great news in the fight against food waste," said Tesco's spokesperson.

    The range is grown on British farms and will be available in 250 of the supermarket's larger stores.

    The news comes just one month after Asda announced the release of the UK's first ever 'wonky veg box', which enables families to "eat healthily for roughly £3.50 per week".

    Charlotte Stirling-Reed, a nutritionist from SR Nutrition, said of the increasing interest in imperfect veg: "It could help increase the UK’s vegetable consumption – something that public health professionals are constantly trying to achieve.

    "Even more importantly, it allows people who are on a tight budget to access more vegetables and gives them more freedom to experiment with veggies in the kitchen, without the risk of wasting too much money."

    She added that, from a nutritional perspective, selling imperfect vegetables for cheap could help "improve fibre and nutrient intakes, especially in low income households, who often have the lowest intakes of fruit and veg".

    Stirling-Reed continued: "It’s also great for reducing food waste, an issue that has been quite rightly highlighted as something we need to work on in the UK, especially where supermarkets are concerned.

    "I hope more supermarkets follow suite and start selling wonky vegetable boxes!"

    We wonder who will be next? "

    http://www.huffingtonpost.co.uk/entry/wonky-veg-tesco-launches-perfectly-imperfect-veg-range-potatoes-and-parsnips_uk_56e6dfb4e4b03fb88ede0007

      Current date/time is Tue Oct 24 2017, 10:30