Tennis Star Serena Williams - Shilling For Sugar Water !

" While it may not be reasonable to expect professional athletes, musicians, and actors to turn down millions of dollars in unhealthy endorsements simply because it's the right thing to do for their impressionable young fans, here's hoping that as public awareness around the risks of sugar-sweetened beverages grows, a day will come where celebrities will have to think twice before entering into these sorts of partnerships consequent to concerns around public condemnation and the erosion of their images' marketability. "

Above is part of an article on Yoni Freedhoff's  blog 'Weighty Matters'.
Yoni is a family doc, and Assistant Prof. at the University of Ottawa,  

See here http://www.weightymatters.ca/2015/09/serena-williams-joins-long-list-of-pro.html

With sugar being so much in the public news / headlines etc ... I wonder if there will come a day when a slightly different approach may be made by some sports stars?

All the best Jan

Money doesn't talk, it swears

Bob Dylan, yonks ago